Jack Voorheis

The Coolest Guy in Marketing

“Because Boring Marketing Sucks.”

Whether you’re tired of cookie-cutter strategies or just want someone who actually gets it, you’re in the right place. Let’s turn heads, grow your brand, and have a damn good time doing it.

My Story

Jack has consulted with Fortune 500 companies, bringing strategic insight and creative direction to campaigns at scale. These experiences gave him enterprise-level marketing chops—but his true passion is helping small businesses.

He thrives on crafting emotional marketing strategies once reserved for big brands, uncovering the authentic stories that make small businesses unforgettable. Jack believes great marketing connects with people on a human level—tapping into their desires, fears, and aspirations.

What sets him apart is his ability to merge strategy with soul. His work doesn’t just sell—it inspires. Whether it’s a $5 product or a $50,000 service, Jack delivers campaigns that resonate, spark emotion, and build lasting loyalty.

My Values & Beliefs

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Product Range Versatility

Jack has marketed everything from simple keychains to advanced tech like wireless phones and stem cell patches. His wide-ranging experience helps him quickly understand and position any product or service with precision.

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Emotional Storytelling

At the core of Jack’s approach is his ability to craft narratives that connect with audiences on a deeper level, creating memorable brand experiences that resonate long after the initial engagement. This storytelling expertise works across all industries and price points.

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Market Segmentation

With experience in both high-volume consumer markets and exclusive high-ticket offerings, Jack understands how to tailor marketing approaches to different audience segments and purchase behaviors.

My Approach

My approach to marketing is rooted in emotional storytelling that transcends traditional boundaries.

Whether I’m crafting campaigns for everyday items like key chains or sophisticated products like stem cell patches, I focus on creating an authentic narrative that resonates with the audience on a personal level.

I believe that effective marketing isn’t about the price point—it’s about understanding the emotional drivers behind purchasing decisions and creating connections that inspire action. This philosophy has proven successful across diverse industries, from consumer goods to cutting-edge technology, allowing me to deliver consistent results regardless of product complexity or market position.

What truly distinguishes my methodology is the seamless integration of Fortune 500 strategic thinking with the agility and authenticity of small business marketing. I bring enterprise-level marketing frameworks and adapt them to businesses of all sizes, ensuring that even small companies can benefit from sophisticated marketing approaches without the corresponding budget. By identifying the core emotional value proposition of any product or service and communicating it through compelling storytelling, I create marketing that doesn’t merely inform—it transforms how audiences perceive brands and inspires meaningful engagement that drives both immediate conversions and long-term loyalty

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Marketing journeys follows a proven framework that works

Journey Touchpoint Optimization – Each customer touchpoint—from first awareness to post-purchase—is designed to evoke specific emotional responses that guide prospects through a cohesive narrative toward meaningful action.
Audience Empathy Mapping – Before creating any marketing materials, I develop comprehensive empathy maps that identify your audience’s desires, fears, aspirations, and pain points, ensuring all messaging connects on a deeply personal level.
Emotional Value Proposition – I help brands identify and articulate the emotional benefits they deliver, moving beyond functional features to communicate how your offering makes customers feel and how it transforms their lives.
Authentic Brand Voice Development – I craft distinctive brand voices that communicate authenticity and build trust, ensuring all messaging feels genuine rather than manufactured, regardless of whether you’re selling key chains or cutting-edge technology.
Impact Measurement Beyond Metrics – While tracking traditional KPIs, my approach also measures emotional impact through sentiment analysis, brand affinity metrics, and qualitative feedback to ensure marketing creates lasting connections, not just transactions.